From Dud to Dynamite: How to Use Dynamic Storytelling to Engage your Target Audience

Thursday, April 27, 2017, 2:00 PM - 2:30 PM ET

Video content now represents nearly 74% of all internet traffic, and to capture such a highly visual audience you need well produced videos. There are run-of-the-mill videos and then there are engaging videos that make your audience lean in and want to learn more about your company. You’ve piqued their interest and they are taking that next step to further understand your business. So let us ask you this–are your recruitment videos merely displaying a talking head, or are you telling a story, showing your brand and proving to job seekers that you are the employer they want to work for?

During this 30-minute webinar, we’ll introduce you to our Creative Services offering and help you understand the elements of good storytelling and how to incorporate them into your recruitment marketing videos. We’ll walk you through some examples of how we’ve used dynamic storytelling for companies like Mohawk and Unilever, and even show off some of our own video mishaps along the way. You’ll see the visual impact excellent imagery has when appealing to a job seeker audience, and the role video plays when looking to attract and engage talent.

Hosted By:

Drew Palmer
Digital Designer Coordinator, DirectEmployers Association

Heather Hoffman
VP of Digital Strategy, DirectEmployers Association